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Does Your Small Business Need A Blog? Understanding Content, Context, and Trust
Wednesday, September 12, 2012 from 7:30 AM to 9:00 AM
Lake Geneva, WI
Could You Get More From Your Website?
Blogs and content play a critical role in your company's efforts to generate new business and spread brand awareness. You are connecting and engaging with your audience and building a relationship. By providing customers with information that helps, educates, informs, and/or entertains you are showing them that your brand is the right choice (building trust in your B2C or B2B relationship), not just saying so.
Consumers are looking for more out of websites. More information, more answers, and more engagement. Whether updates on industry news, events, or answering common questions, a blog can be a powerful marketing tool and understanding what makes a successful blog can result in big success. Come learn with other small businesses and leave with answers:
- Is a blog right for my business?
- What goes into a blog and what do I write about?
- How frequent should articles come out?
- What if I don’t write well? Can someone else write my blog?
- What is online trust and why should it matter to me?
About Matthew Olson
Matthew has a diverse background ranging from technical document design to commercial printing. Passionately creative, Matthew launched Signalfire, LLC in 2006 to design brand-smart websites with a fantastic user experience. An early adopter to social media and an accomplished speaker, Matthew uses his creativity and experience to develop innovative, cross-media approaches to marketing.
About Lake Geneva Economic Development Corporation
LGEDC was formed in 1981 to coordinate the activities and resources of the public and private sectors in Lake Geneva to promote the achievement of community-wide economic development and local neighborhood improvement. The corporation's goals were designed to stabilize the local economy, provide incentives for all local investment, help establish and attract environmentally desirable business, and promote job growth and tax-based diversity through community-based development programs.
Sponsored By the Downtown Lake Geneva Business Improvement District
When & Where
Lake Geneva Economic Development Corporation
LGEDC is designed to coordinate the activities of the public and private sectors so as to constructively use the resources of each in achievement of community-wide economic development and local neighborhood improvement. Following is a list of the activities the Lake Geneva Economic Development Corporation has either sponsored, initiated or supported in an effort to make Lake Geneva a better place to live, work and enjoy.
Lake Geneva Business Park
Assstance to Local Business
Community Improvement Programs